Hans Tallis

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The publishing industry has long used markup languages in the production of publications to a general readership. Now XML greatly facilitates the design of publishing systems whose capabilities include not only control of formatting, but also control of content selection according to the needs of the individual reader. Customers of financial services firms don't need to settle for advice written to a general readership; they can receive plans so personalized and uniquely suited to them that they'll feel a team of experts conferred regarding their situations and wrote specific, 200-page recommendations for planning their financial futures. Through the application of XML standards and technologies to the financial planning process, the system described in this article automatically produces highly personalized financial plans. The article emphasizes the role XML pla... (more)